We go to extraordinary lengths to unleash the extraordinary in every pet
What sets us apart is the way we turn our strengths into real value. From innovation and quality to expertise and reliability, these are the key elements that define who we are and how we make a difference.
All pets deserve the best
We feed 25 million pets around the globe every day, providing quality food and care products in 9 pet categories.
Expertise & innovation
Founded in 1932, we have built an expertise and a deep knowledge across categories, supported by in-house veterinarians and nutritionists who have been shaping and innovating our products from the very beginning.
Integrated expertise and production
We produce 95% in house in our 12 factories across 3 continents with state-of-the-art technology and advanced production processes.
Advocating for pets
We promote animal well-being and the positive impact of pets on people through initiatives with governments, local care givers and pet institutions around the world.
Uncompromising quality
We control every step from field to bowl, making no compromise on ingredients and quality control because it's the basis for top formulations and nutritional value.
Category leadership
Market and expertise leadership in several categories such as bird, pigeon and small animals.
A global partner network
Collaborating with customers in almost 100 countries worldwide, close to the homes of every pet owner.
Pet specialty exclusive
We are dedicated to the specialised channel with a tailored approach for independent, chain-driven and/or online pet shops. We believe in value creation by being extraordinary together.
We care for our planet
We contribute to a better planet through local production and sourcing, promotion of biodiversity, reduced CO2 emissions, and smarter energy and waste management.
1 powerful master brand
A brand that builds an emotional connection and reassures every pet parent while empowering our category brands to guide consumers with expert products, from first time pet parents to the most experienced breeders.