What drives us every day

Our vision

We believe that pets hold a special place in our lives.

The bond between animal and people will grow even stronger in the future and pets will be entirely part of the family.

That’s why pet parents will attach more and more importance to quality nutrition and care for their pets.

As a family company, our goal is to improve the well-being of pets and people around the world, while respecting our planet.

We produce and market nutrition and care products for all pets through our strong brands.

We create value for pets, pet parents and customers through quality, innovation and strong category expertise.

We do what we do with one clear goal in mind: to become the world’s leading producer of nutrition and care products for all pets^(*).

→ To achieve this ambition, we are guided by four strategic pillars:

Leading innovation in pet health, care & premium solutions to improve the well-being of pets.

1.100 dedicated team players across the globe to provide the best nutrition and care for 25 mio pets every day.

Driving quality, customer excellence and sustainability from field to pet.

Further build brand preference through emotional connection and relevant guidance.

^{(*) excluding pure single category players}